Throughout 2018, Future Agenda canvassed the views of over 900 experts from multiple backgrounds with a range of different perspectives in order to discuss their views about the future value of data. Supported by a number of organisations, we held 30 workshops across 24 countries to review the data landscape across the globe, as it is now, and how it may evolve over the next five to ten years.
This website and the associated "Delivering Value Through Data" report provides an overview of these discussions and aims to deliver a comprehensive picture of the sheer variety of issues and views thrown up by a fast-evolving 'data economy'. We hope it will help businesses and governments to develop policies, strategies, and innovations that realise the full potential of data (personal, social, economic, commercial), while addressing potential harms, both locally and globally.
We would very much like to thank the experts who shared their insights and the leading organisations that collaborated to support this project.
This report shares the findings from the Delivering Value Through Data research project. It highlights several important emerging issues that are the source of major differences of opinion around the world. These range from the issue of data sovereignty and localisation, how best to manage consent, challenges around ethics and trust and, given these, how best to address the need for greater public understanding and digital literacy. Some of the challenges and opportunities are technical in nature, but many are concerned with different ethical, philosophical and cultural approaches to data and how its value can be delivered.
The initial perspective on the Value of Data was written by Future Agenda’s Director of Global Insight, Dr Robin Pharaoh. In it, he points out the scale of change that we are experiencing around the collection of data. As the perspective is designed to stimulate debate, he ends with specific questions designed to stimulate debate. These, alongside the insights from the previous programmes, were then used as the point of departure for the subsequent expert workshops which took place across the world.
This section outlines the six overarching themes which informed virtually every discussion and describes the way in which we gathered and developed emerging views to offer new perspectives on the opportunities and challenges facing governments, business, and society.
This section frames some of the questions which were explored in our workshop, it provides a brief definition of what data is and explores its unique qualities. It then goes on to explore some of the analogies used to define data. Finally, it looks at the ways our workshop participants talked about the different types of value which data can generate.
This section details the six major cross cutting themes that emerged during our research. These focus on issues relating to the collection and use of personal data, topics linking to ownership and value; issues concerning the exercise of power and influence; global, regional and local levels of influence; different perspectives on trust and trustworthiness and finally the need for a shared language around data.
This section reviews the key future shifts which our workshops identified. The impact of these vary depend on geography and sector however they were all considered of significance in multiple different discussions.
This section summarises the discussion, identifies areas of consensus and disagreement and draws our own conclusions based on what we heard. In addition, given the ongoing nature of the debate we also identify areas that we believe need further discussion. To help provoke additional dialogue we have proposed ten questions each for individuals, for companies and for governments.
Although much of the complexity around delivering value through data is due to the interrelated nature of the issues, for convenience individual themes and insights are available in English. Email us for French / Spanish.
This is the full list of countries and cities we visited.
This is an accompanying presentation used for public conferences and to kick off briefings within organisations. It provides a summary of the research and highlights some of the key insights. It is available to download both as a PDF and also to view on SlideShare.
This presentation was used to stimulate debate during our initial workshops and provides a summary of the initial perspective. It is available to download both as a PDF and also to view on SlideShare.
Future Agenda runs the world’s largest open foresight programme and provides strategic advice to leading organisations globally. In 2010 and 2015 we undertook major worldwide research leading hundreds of expert workshops across over 20 topics. The insights from these discussions have been shared online and in two major publications – 'The World in 2020' and 'The World in 2025'.
Each year, the Future Agenda team undertakes in-depth global open foresight research projects on key themes of interest. In 2016 the focus was the Future of Cities. In 2017 it was the Future of Philanthropy and the Future of Patient Data. For 2018 the focus was the Future Value of Data and the Future of Digital Identity. During 2019 we focused on the Future of Autonomous Vehicles and the Future of Digital Education. 2020 projects include the Future of the Workforce and the Future of Land Use. All our research is openly shared under the Creative Commons Non-Commercial license.