Delivering Value
Through Data

Insights from Multiple Expert
Discussions Around the World

Overview

Throughout 2018, Future Agenda canvassed the views of over 900 experts from multiple backgrounds with a range of different perspectives in order to discuss their views about the future value of data. Supported by a number of organisations, we held 30 workshops across 24 countries to review the data landscape across the globe, as it is now, and how it may evolve over the next five to ten years.

This website and the associated "Delivering Value Through Data" report provides an overview of these discussions and aims to deliver a comprehensive picture of the sheer variety of issues and views thrown up by a fast-evolving 'data economy'. We hope it will help businesses and governments to develop policies, strategies, and innovations that realise the full potential of data (personal, social, economic, commercial), while addressing potential harms, both locally and globally.

We would very much like to thank the experts who shared their insights and the leading organisations that collaborated to support this project.

Download the report

This report shares the findings from the Delivering Value Through Data research project. It highlights several important emerging issues that are the source of major differences of opinion around the world. These range from the issue of data sovereignty and localisation, how best to manage consent, challenges around ethics and trust and, given these, how best to address the need for greater public understanding and digital literacy. Some of the challenges and opportunities are technical in nature, but many are concerned with different ethical, philosophical and cultural approaches to data and how its value can be delivered.


Future Value of Data - report

Download the initial perspective

The initial perspective on the Value of Data was written by Future Agenda’s Director of Global Insight, Dr Robin Pharaoh. In it, he points out the scale of change that we are experiencing around the collection of data. As the perspective is designed to stimulate debate, he ends with specific questions designed to stimulate debate. These, alongside the insights from the previous programmes, were then used as the point of departure for the subsequent expert workshops which took place across the world.

Download PDF

Future Value of Data - Initial Perspective

Download by section

  1. Findings and Approach

    This section outlines the six overarching themes which informed virtually every discussion and describes the way in which we gathered and developed emerging views to offer new perspectives on the opportunities and challenges facing governments, business, and society.

  2. Setting the Scene

    This section frames some of the questions which were explored in our workshop, it provides a brief definition of what data is and explores its unique qualities. It then goes on to explore some of the analogies used to define data. Finally, it looks at the ways our workshop participants talked about the different types of value which data can generate.

  3. Overarching Themes

    This section details the six major cross cutting themes that emerged during our research. These focus on issues relating to the collection and use of personal data, topics linking to ownership and value; issues concerning the exercise of power and influence; global, regional and local levels of influence; different perspectives on trust and trustworthiness and finally the need for a shared language around data.

  4. Key Future Shifts

    This section reviews the key future shifts which our workshops identified. The impact of these vary depend on geography and sector however they were all considered of significance in multiple different discussions.

  5. Conclusion & Questions

    This section summarises the discussion, identifies areas of consensus and disagreement and draws our own conclusions based on what we heard. In addition, given the ongoing nature of the debate we also identify areas that we believe need further discussion. To help provoke additional dialogue we have proposed ten questions each for individuals, for companies and for governments.

  6. Individual Themes and Insights

    Although much of the complexity around delivering value through data is due to the interrelated nature of the issues, for convenience individual themes and insights are available in English. Email us for French / Spanish.

  7. Workshop Locations

    This is the full list of countries and cities we visited.

  8. References

Presentations

Full Report Presentation

This is an accompanying presentation used for public conferences and to kick off briefings within organisations. It provides a summary of the research and highlights some of the key insights. It is available to download both as a PDF and also to view on SlideShare.

Powerpoint on Slideshare

Download PDF

Initial Perspective Presentation

This presentation was used to stimulate debate during our initial workshops and provides a summary of the initial perspective. It is available to download both as a PDF and also to view on SlideShare.

Download PDF

Partners

Locations and Key Insights

Insights world map

Bengaluru

10.01.2018

Top 3 Challenges

  1. Informed Consent
  2. Privacy Harms
  3. Individual Custodianship

Top 3 Opportunities

  1. Machine Learning
  2. India Setting Standards
  3. Social Value of Data

Top 3 Issues

  1. Data Ethics
  2. Data Sovereignty
  3. Data Liability
Host organisation
Carnegie India / Facebook

Madrid

22.02.2018

Top 3 Challenges

  1. Ulterior Motives
  2. Joined Up Regulation
  3. Democracy and Data

Top 3 Opportunities

  1. Data Ownership
  2. Data Ethics
  3. Education and Social Contract

Top 3 Issues

  1. Data-ism
  2. Data Liability
  3. Data Sovereignty
Host organisation
Facebook

Tokyo

23.04.2018

Top 3 Challenges

  1. Cyber Security Threats
  2. Fake Data
  3. Trust in Data Use

Top 3 Opportunities

  1. Open Data
  2. Metadata Value
  3. Digital Skills

Top 3 Issues

  1. Data Liability
  2. Data Marketplaces
  3. Digital Taxation
Host organisation
NISTEP / RISTEX

Singapore

27.04.2018

Top 3 Challenges

  1. Data Ethics / Principles
  2. Data Sovereignty
  3. Cyber Security Threats

Top 3 Opportunities

  1. Democracy and Data
  2. Data Education
  3. Open Data

Top 3 Issues

  1. Data Marketplaces
  2. Data Liability
  3. Privatisation of Data
Host organisation
Facebook / Lee Kwan Yew School of Public Policy

Dubai

30.04.2018

Top 3 Challenges

  1. Data Ethics
  2. Cyber Security Threats
  3. Informed Consent

Top 3 Opportunities

  1. Data Ownership
  2. Open Data
  3. Blockchain

Top 3 Issues

  1. Data Sovereignty
  2. Trust in Data Use
  3. Data Liability
Host organisation
DMCC

Johannesburg

17.05.2018

Top 3 Challenges

  1. Digital Literacy / Inclusion
  2. Cyber Security Threats
  3. Fake Data

Top 3 Opportunities

  1. Open Data
  2. Data Governance
  3. Public Good / Human Rights

Top 3 Issues

  1. Data Ethics
  2. Data Sovereignty
  3. Privatisation of Data
Host organisation
Facebook / IBM Research

Jakarta

17.05.2018

Top 3 Challenges

  1. Fake Data
  2. Data Literacy
  3. Data Imperialism

Top 3 Opportunities

  1. Data for Development
  2. Digital Taxation
  3. Access to Data and Analytics

Top 3 Issues

  1. Data Sovereignty
  2. Data Ethics
  3. Data Bias
Host organisation
Facebook

Pretoria

21.05.2018

Top 3 Challenges

  1. Data Literacy
  2. Fake Data
  3. Regulation

Top 3 Opportunities

  1. Data Governance
  2. Digital Taxation
  3. Human Rights and Data

Top 3 Issues

  1. Data Decolonisation
  2. Government as Custodian
  3. Data Bias
Host organisation
Centre for Human Rights, University of Pretoria

Sydney

21.05.2018

Top 3 Challenges

  1. Data Ethics
  2. Data Ownership
  3. Rise of AI

Top 3 Opportunities

  1. Open Data
  2. Common Approach
  3. Social Impact

Top 3 Issues

  1. Data Liability / Negligence
  2. Informed Consent
  3. Data Literacy
Host organisation
TAL

Bangkok

23.05.2018

Top 3 Challenges

  1. Cyber Threats
  2. Data Literacy
  3. Data Politics

Top 3 Opportunities

  1. Data Governance
  2. Access Inequality
  3. Open Data

Top 3 Issues

  1. Data Ownership
  2. Data Ethics
  3. Digital Taxation
Host organisation
Facebook

Stockholm

18.06.2018

Top 3 Challenges

  1. Digital Literacy
  2. Rising Cyber Security
  3. Data Ethics

Top 3 Opportunities

  1. Open Data
  2. Data Marketplaces
  3. Broader Collaboration

Top 3 Issues

  1. Data and Democracy
  2. Data Liability
  3. Privatisation of Data
Host organisation
ISPIM / TACIT

Nairobi

04.07.2018

Top 3 Challenges

  1. Cyber Security
  2. Data Literacy
  3. Identifying Truth

Top 3 Opportunities

  1. Monetisation of Data
  2. Understanding of Value
  3. Data for Public Services

Top 3 Issues

  1. Cultural Diversity
  2. Empowering National Identity
  3. Data Regulation
Host organisation
CIPIT / Facebook / KICTAnet

Lagos

10.07.2018

Top 3 Challenges

  1. Data Collection
  2. Data Ethics
  3. Data Inequality

Top 3 Opportunities

  1. Data Regulation
  2. Infrastructure Development
  3. Data Literacy

Top 3 Issues

  1. Data Ownership
  2. Fake Data
  3. Data Ethics
Host organisation
Facebook / Ibadan School of Government and Public Policy

Abuja

13.07.2018

Top 3 Challenges

  1. Cyber Security
  2. Digital Equality
  3. Fake Data

Top 3 Opportunities

  1. Digital Literacy
  2. Data for Public Good
  3. Transparency and Democracy

Top 3 Issues

  1. Data Governance
  2. Digitisation of Culture
  3. Educating Government
Host organisation
Facebook / Ibadan School of Government and Public Policy

Dakar

26-27.07.2018

Top 3 Challenges

  1. Data Capital
  2. Digital Skills
  3. Fake Data

Top 3 Opportunities

  1. Tax for Development
  2. Digital Skills
  3. Digital Education

Top 3 Issues

  1. Data Imperialism
  2. Human Capital
  3. Latent Regulation
Host organisation
CRES / Facebook

Abidjan

29.07.2018

Top 3 Challenges

  1. Fake Data
  2. Digital Literacy
  3. Data Ownership

Top 3 Opportunities

  1. A Public Good
  2. Individual Custodians
  3. Common Vocabulary

Top 3 Issues

  1. Data Imperialism
  2. Global vs Local
  3. Digital Taxation
Host organisation
UVCI

Abidjan

30.07.2018

Top 3 Challenges

  1. Cyber Security
  2. Data Imperialism
  3. Data Ownership

Top 3 Opportunities

  1. Data Ethics
  2. AI and Humanity
  3. Skills and Education

Top 3 Issues

  1. Data Inequality
  2. Regulation and Control
  3. Democracy and Data
Host organisation

Copenhagen

29.08.2018

Top 3 Challenges

  1. Fake Data
  2. Rise of the Machines
  3. Digital Literacy

Top 3 Opportunities

  1. Data Ownership
  2. Open Data
  3. Data as an Asset

Top 3 Issues

  1. Data Marketplaces
  2. Democracy and Data
  3. Low Trust in Poor Data
Host organisation

London

13.09.2018

Top 3 Challenges

  1. Data Ethics
  2. Partial Inclusion
  3. Rise of Machines

Top 3 Opportunities

  1. Contextual Data Sharing
  2. Data Ownership
  3. Open Data

Top 3 Issues

  1. Transparency
  2. Power and Agency
  3. Data Bias
Host organisation
Mastercard

Hong Kong

20.09.2018

Top 3 Challenges

  1. Data Regulation
  2. Data Sovereignty
  3. Rising Security Threats

Top 3 Opportunities

  1. Shared Understanding
  2. AI Supporting People
  3. Demarginalisation

Top 3 Issues

  1. Data Morals
  2. Transparency
  3. Establishing Accountability
Host organisation
Facebook / HKU Women’s Studies Research Centre

Manila

24.09.2018

Top 3 Challenges

  1. Data Silos
  2. Information Warfare
  3. Fake Data

Top 3 Opportunities

  1. Personal Data Monetisation
  2. Open Data
  3. Data Governance

Top 3 Issues

  1. Data Rights
  2. Data (In)visibility
  3. Data Humans
Host organisation
Ateneo Law School / DICT / Facebook

London

01.10.2018

Top 3 Challenges

  1. Rising Cyber Security Threats
  2. Rise of the Machines
  3. Fake Data

Top 3 Opportunities

  1. Open Data
  2. Digital Taxation
  3. Data Ownership

Top 3 Issues

  1. Hidden Environmental Costs
  2. Data Marketplaces
  3. Declining Significance of Privacy
Host organisation
Imperial College / Royal College of Art

San Francisco

30.10.2018

Top 3 Challenges

  1. Digital Literacy
  2. Data Bias
  3. China vs. The US

Top 3 Opportunities

  1. Responsible Sharing
  2. Democracy and Government
  3. GDPR Setting Standards

Top 3 Issues

  1. The Nature of the Firm
  2. Data Ethics
  3. Data Imperialism
Host organisation
Facebook / Orange Silicon Valley

Washington DC

01.11.2018

Top 3 Challenges

  1. Digital Literacy
  2. Data Bias
  3. Cyber Security Threats

Top 3 Opportunities

  1. Open Data
  2. Data Ethics
  3. Trust in Data Use

Top 3 Issues

  1. Future of Work
  2. Fake Data
  3. Data Imperialism
Host organisation
Brookings Institution / Facebook

Bogotá

08.11.2018

Top 3 Challenges

  1. Digital Literacy
  2. Rising Security Threats
  3. Democracy and Government

Top 3 Opportunities

  1. Positive Value of Data
  2. Data Ownership
  3. Trust in Data Use

Top 3 Issues

  1. Data and Public Policy
  2. Data Ethics
  3. Talent for a Digital Economy
Host organisation
Facebook / Universidad Externado de Colombia

Frankfurt

08.11.2018

Top 3 Challenges

  1. Cyber Security Threats
  2. Data Liability
  3. Data Bias

Top 3 Opportunities

  1. Personal Choice
  2. New Business Models
  3. Transparent Algorithms

Top 3 Issues

  1. Data Ethics
  2. Social Impact
  3. Data Capital
Host organisation
Cognizant

Toronto

09.11.2018

Top 3 Challenges

  1. Rising Security Threats
  2. Digital Literacy
  3. Fake Data

Top 3 Opportunities

  1. Open Data
  2. Individual Custodians
  3. Decentralised Secure Data

Top 3 Issues

  1. Data Localisation
  2. Informed Consent
  3. Data Ethics
Host organisation
Lassonde School of Engineering

Toronto

12.11.2018

Top 3 Challenges

  1. Digital Literacy
  2. Data Bias
  3. Informed Consent

Top 3 Opportunities

  1. Open Data
  2. Individual Custodians
  3. Public Good

Top 3 Issues

  1. Data Ethics
  2. Rise of Machines
  3. Data Imperialism
Host organisation
York University

Mexico City

13.11.2018

Top 3 Challenges

  1. Data Ethics
  2. Rise of the Machines
  3. Security Threats

Top 3 Opportunities

  1. International Bodies
  2. Decentralised Secure Data
  3. Establishing Accountability

Top 3 Issues

  1. Human Rights
  2. Future of Work
  3. Algorithmic Discretion
Host organisation
CECIED / Escuela Libre de Derecho / Facebook

Santiago

16.11.2018

Top 3 Challenges

  1. Rise of the Machines
  2. Democracy and Governance
  3. Data Bias

Top 3 Opportunities

  1. Public Understanding
  2. Establishing Accountability
  3. Open Data

Top 3 Issues

  1. Transparency
  2. Data Ethics
  3. Data Politics
Host organisation
Facebook / Pontificia Universidad Católica de Chile

News

Delivering Value Through Data

Data is now a key raw material of business, government, and society. It is cheap, widely available, and relatively easy to access, and its use influences almost all aspects of how our society works.

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Future of Healthcare

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Singapore - Future of Autonomous Vehicles

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Australia and NZ Views on Autonomous Vehicles

We are delighted to announce the details of two upcoming events exploring the future of autonomous vehicles in Australia and New Zealand.

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Future of Autonomous Vehicles - Frankfurt

Frankfurt expert workshop exploring the future of autonomous vehicles confirmed for 22 May.

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The Future of Digital Education

Around the world the education systems in almost all countries are ripe for revolution.

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Collaboration is Key: Insights on the Future of Autonomous Vehicles from LA

The need for deeper cross-sector collaboration is seen to be more critical than further technology development to deliver the ambition for autonomous vehicles.

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Future of Digital Identity - Report Launch

We are proud to launch our latest global report exploring the Future of Digital Identity.

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Future of Autonomous Vehicles – Building the Informed View

A global open foresight project to explore the future of autonomous vehicles.

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2020: Review of Future Agenda Foresight

Revisiting the perspective of 2020 from back in 2010.

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Value of Data - Summary

What do we mean by the value of data and how will this evolve?

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Future of the Company

An updated perspective on the future of the company.

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About Future Agenda

Future Agenda runs the world’s largest open foresight programme and provides strategic advice to leading organisations globally. In 2010 and 2015 we undertook major worldwide research leading hundreds of expert workshops across over 20 topics. The insights from these discussions have been shared online and in two major publications – 'The World in 2020' and 'The World in 2025'.

Each year, the Future Agenda team undertakes in-depth global open foresight research projects on key themes of interest. In 2016 the focus was the Future of Cities. In 2017 it was the Future of Philanthropy and the Future of Patient Data. For 2018 the focus was the Future Value of Data and the Future of Digital Identity. During 2019 we focused on the Future of Autonomous Vehicles and the Future of Digital Education. 2020 projects include the Future of the Workforce and the Future of Land Use. All our research is openly shared under the Creative Commons Non-Commercial license.